Wednesday, March 12, 2008

New Amsterdam Ratings Reports for March 10


This gratuitous photo of Nikolaj Coster-Waldau should help ratings

Apparently the new Fox show, Canterbury’s Law, proved to be a poor lead in for New Amsterdam. But, NA still held on and actually picked up viewers compared to its lead in.

Here’s what the New York Times reports:

“Canterbury’s Law,” the new Fox legal drama, felt dark, mature and realistic — fare found more often on cable than on broadcast television. Julianna Margulies, the show’s star, said the network wanted to “bring a little FX to Fox.” But young viewers showed little interest in “Canterbury’s Law,” as the show’s premiere finished in fourth place in the 18- to 49-year-old demographic at 8 p.m. on Monday, Nielsen reported. Fox suggested that the transition to daylight saving time might have had some impact on the ratings. “Canterbury’s Law” averaged 7.6 million viewers, enough to place second in total viewers behind ABC’s “Bachelor,” but delivered a disappointing 1.7 rating in the 18-to-49 demographic favored by advertisers. At 9 p.m. “New Amsterdam” picked up some viewers for Fox, averaging 8.8 million viewers and a 2.5 rating in that demographic.

Unfortunately, TV Week reports New Amsterdam” (2.5) moved into its official time slot yesterday. Without “American Idol” as a lead-in, “Amsterdam” dropped 29% from its previous airing. The show has dropped one full ratings point in each airing.” (The 2.5 is the share for the show.)

Let’s hope some stability in the Monday time slot will bring in some regular viewers. After all, it sounds like Canterbury’s Law won’t be helping.


My New Amsterdam blog home page can be found here.

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